Drs. Elad Granot and Al Miciak
Dr. Alex Bruton
Dr. Doan Winkel and Mr. Jeff Couillard

Re: Creating value for JCU

Thank you in advance for your time. We look forward to our meeting on Thursday to discuss the Cleveland Transformation School ( at JCU and how we can together create as much value as possible for the Muldoon Center for Entrepreneurship, for the Boler College of Business, and for John Carroll University – and for your community members. To get us started, I’m sharing below a proposed agenda, some contextual documents, and a little about the core team members.

For our meeting on Thursday June 9, 2022

Proposed agenda
Proposed agenda
  1. Doan to introduce project and team members
  2. Why the approach?
  3. What is it and who is it for?
  4. Questions and discussion
  5. Actions and next steps
Key documents
Key documents
  1. Draft teaser for the August launch event
  2. Draft conceptual brochure for the experience
  3. Introductory podcast episode:

In this episode of the’s podcast, Alex Bruton and Jeff Couillard talk about the upcoming experience, and how today’s opportunities for growth need to deliver both challenge and support + a real team (vs. a group, class or cohort) + what they call real-life transformation.

Meet the core team at the Cleveland at JCU

Dr. Alex

+ Director
of Innovation
and Experience

Dr. Alex Bruton has worked with and spoken to thousands of learners and hundreds of corporate leaders and educators from around the world – in places including Mexico, Seattle, San Diego, New York, and Waterloo, and with organizations such as Berkeley, Tec de Monterrey, and Google.

He was founder and faculty director of western Canada’s first innovation design school. He’s been a tenured professor in both a business school and an engineering school, most recently in the role of Teaching Professor which is equivalent to full professor on the teaching and pedagogy stream.

For his work in innovation and learning design, he’s been named Entrepreneurial Educator of the Year in Canada, Top 40 Under 40, and Peak Scholar, and he has received many other awards for excellence in teaching, facilitation, and the design of extraordinary learning experiences.

Mr. Jeff

+ Director
of Learning and

He and the team at The Ally Co. are ‘human-centred, systems-conscious’ practitioners – coaches, strategists and facilitators who work from the perspective that humans are the center of meaningful change, and that the broader system has to be accounted for in the intentional design of truly transformational experiences.

Dr. Doan

Sponsor + Lead
Academic Advisor to
the Cleveland at JCU

He is a long-time director and board member at the United States Association for Small Business and Entrepreneurship (USASBE) – the largest membership organization in the world focused on advancing the art of entrepreneurship education through bold teaching, scholarship, and practice – where today he is Senior Advisor for Pedagogical Innovation.

He’s also been a champion and co-founder of many projects that are changing the world, such as TEDx Normal,, Legacy Out Loud, and the

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